Business Model Canvas Masterclass

This course offers a practical and in-depth understanding of the Business Model Canvas — a strategic tool that helps entrepreneurs and managers visually structure and refine their business models. Learners are guided through all nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each section is broken down using real-world examples, case studies, and interactive exercises to help learners apply the framework to their own business or idea. The course explores how different types of businesses — from startups to large enterprises — use the canvas to innovate and iterate quickly. Emphasis is placed on testing assumptions, aligning the business model with customer needs, and ensuring internal coherence between all blocks. Learners also explore variations of the canvas for specific sectors, such as social enterprises or SaaS startups. By the end of the course, participants will be able to map, evaluate, and adapt business models to drive growth, reduce risk, and achieve better product-market fit. This course is ideal for founders, product managers, and consultants looking to build or refine business strategies in a collaborative, visual way.