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Customer Relationship Management (CRM)
Summary
Build lasting customer relationships with data, personalization, and strategy. This course dives into customer relationship management (CRM) tools, segmentation, lifecycle marketing, and retention tactics. You’ll explore how businesses use CRM systems to automate interactions, increase loyalty, and improve customer service. Learners assess customer data and design strategies that align with customer behavior. The course also introduces CRM analytics for optimizing engagement. Great for marketers, sales professionals, and business leaders looking to foster deeper, more profitable relationships through technology-driven approaches.
Description
In this course, students learn how to build and sustain strong customer relationships using both strategic and technological approaches. The course covers customer lifecycle management, customer segmentation, personalization, and retention strategies. Learners explore the use of CRM software systems such as Salesforce or HubSpot, learning how to automate communication, track customer interactions, and generate insights from data. Topics such as customer experience design, loyalty programs, and service recovery are emphasized to demonstrate how customer satisfaction leads to brand loyalty and increased profitability. Case studies showcase how companies leverage CRM to increase engagement, reduce churn, and boost sales. The course is ideal for sales professionals, marketers, and customer service leaders aiming to improve customer loyalty and drive business growth through smarter, more personalized interactions.
Student Feedback
Reviews
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Ella Clark
Good overview of CRM principles and their application. It gave me a better understanding of how technology supports customer relationships.
佐藤 彩
この「顧客関係管理 (CRM)」コースは、顧客のライフサイクル全体を通じて、どのように価値を提供し続けるかという視点を養うのに役立ちました。ロイヤルティプログラムの設計や、顧客フィードバックの活用方法など、実践的なヒントが多く、大変満足しています。
Jacob Taylor
Useful course for understanding CRM. It explained the different types of CRM and how they can be used to improve customer engagement.
池田 雄一
「顧客関係管理 (CRM)」は、顧客満足度を高める上でCRMシステムがいかに強力なツールであるかを教えてくれました。顧客データの活用方法や、パーソナライズされたコミュニケーション戦略など、具体的なアプローチが満載で、すぐに実践に移せる内容でした。
Isabella Garcia
"Customer Relationship Management (CRM)" truly highlighted the importance of customer-centric strategies. I learned how CRM systems streamline interactions, personalize customer journeys, and drive loyalty. The modules on data analysis within CRM and customer segmentation were especially practical. This course is vital for anyone aiming to build lasting customer relationships.