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Customer Relationship Management (CRM)
Summary
Build lasting customer relationships with data, personalization, and strategy. This course dives into customer relationship management (CRM) tools, segmentation, lifecycle marketing, and retention tactics. You’ll explore how businesses use CRM systems to automate interactions, increase loyalty, and improve customer service. Learners assess customer data and design strategies that align with customer behavior. The course also introduces CRM analytics for optimizing engagement. Great for marketers, sales professionals, and business leaders looking to foster deeper, more profitable relationships through technology-driven approaches.
Description
In this course, students learn how to build and sustain strong customer relationships using both strategic and technological approaches. The course covers customer lifecycle management, customer segmentation, personalization, and retention strategies. Learners explore the use of CRM software systems such as Salesforce or HubSpot, learning how to automate communication, track customer interactions, and generate insights from data. Topics such as customer experience design, loyalty programs, and service recovery are emphasized to demonstrate how customer satisfaction leads to brand loyalty and increased profitability. Case studies showcase how companies leverage CRM to increase engagement, reduce churn, and boost sales. The course is ideal for sales professionals, marketers, and customer service leaders aiming to improve customer loyalty and drive business growth through smarter, more personalized interactions.
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