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Data-Driven Business Decision Making
Summary
Make smarter business decisions using data. This course teaches how to collect, interpret, and apply data for effective decision-making. You’ll learn about data types, sources, visualization, and tools that reveal actionable insights. It covers analytical techniques like trend analysis, correlation, and forecasting to guide business strategies. Case studies show how organizations leverage data to solve problems and gain competitive advantage. Whether you’re managing marketing, operations, or HR, you’ll discover how to integrate data into daily decisions for measurable outcomes and strategic impact.
Description
This course empowers students to make informed business decisions through data interpretation and analysis. Beginning with an overview of data types and collection methods, learners are introduced to statistical tools and decision-making frameworks used in business contexts. The course focuses on converting raw data into actionable insights, using tools like charts, dashboards, and scenario analysis to guide strategic thinking. Concepts such as probability, correlation, forecasting, and data visualization are covered with real-world examples to reinforce learning. Learners are encouraged to think critically about data quality, ethical considerations, and the context in which decisions are made. Whether improving a supply chain, launching a marketing campaign, or evaluating financial risks, students will gain confidence in using data as a decision-support tool. The course is especially valuable for professionals in operations, strategy, HR, and sales who want to back their choices with solid evidence and drive performance through measurable outcomes.
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