E-commerce Business Development

This course offers a comprehensive look at the growing field of e-commerce and how businesses can successfully develop and manage an online presence. Learners begin by understanding the digital marketplace and consumer behavior in online settings. Topics include platform selection, product sourcing, online store setup, payment gateway integration, and digital logistics. The course also introduces e-commerce business models such as dropshipping, D2C (Direct-to-Consumer), and marketplace strategies. Learners explore tools for customer experience optimization, including mobile responsiveness, product page design, and live chat systems. Marketing tactics such as SEO, social media advertising, influencer partnerships, and email campaigns are discussed in depth to help drive online traffic and conversion. Students also learn about backend operations like inventory management, order fulfillment, returns handling, and fraud prevention. Practical case studies illustrate how brands scale digitally and what pitfalls to avoid. Key performance metrics such as conversion rate, average order value, and customer lifetime value are explored to help learners make data-driven decisions. By the end, participants will be able to plan, launch, and operate a successful e-commerce venture, whether it’s a small business or an extension of an existing brand.