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Growth Hacking for Startups
Summary
Uncover powerful marketing techniques tailored specifically for startups aiming to grow fast with limited resources. This course explores growth hacking strategies including viral loops, referral programs, A/B testing, and funnel optimization. You’ll learn how to leverage data, automation, and creative tactics to acquire and retain users efficiently. Real startup case studies demonstrate how small teams achieve exponential results. The course encourages experimentation and iterative improvement, making it perfect for founders, marketers, and product teams looking to scale their customer base rapidly and cost-effectively.
Description
This course is designed to help startups accelerate user growth and market traction through innovative, data-driven marketing tactics. Known as “growth hacking,” this approach emphasizes rapid experimentation across marketing channels, product design, and customer journey optimization. Learners explore the AARRR funnel — Acquisition, Activation, Retention, Referral, Revenue — and learn how to test hypotheses to improve conversion at every stage. Techniques such as landing page testing, viral loops, referral programs, email automation, and influencer seeding are discussed in depth. The course includes hands-on activities to design and launch growth experiments, analyze results, and iterate quickly. Real case studies from tech startups demonstrate how lean teams achieve explosive growth without massive ad budgets. Learners also explore tools like Google Analytics, Hotjar, and CRM platforms to track key metrics and user behavior. This course is perfect for marketers, founders, and product teams seeking to scale their startup using creative, scalable strategies that prioritize results over traditional marketing processes.
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