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Identifying Business Opportunities
Summary
Identify and evaluate profitable business ideas with this opportunity-focused course. You’ll learn how to assess market needs, spot trends, and leverage your strengths to create a value proposition. The course covers idea generation techniques, feasibility analysis, competitor research, and customer discovery interviews. Learners practice narrowing ideas into actionable business concepts. Whether you're an aspiring entrepreneur or intrapreneur, this course empowers you to make informed decisions and avoid chasing unviable opportunities. It’s an essential step in transforming curiosity and observation into innovative, revenue-generating ventures.
Description
This course helps learners develop the skills to identify and evaluate profitable business opportunities. Students begin by exploring methods for creative idea generation and trend analysis using tools like SWOT, market research, and customer discovery interviews. Emphasis is placed on aligning personal passions and skills with market demand. Learners assess feasibility through competitor analysis, value proposition development, and product-market fit validation. The course introduces opportunity evaluation frameworks and practical tools for screening ideas based on cost, scalability, and risk. Case studies from a variety of industries illustrate how entrepreneurs pivot from initial ideas to viable business models. The course also covers intellectual property basics, timing strategies, and how to measure long-term potential. Ideal for first-time founders, intrapreneurs, and anyone seeking to create something new, this course empowers learners to avoid costly missteps and focus their energy on ideas that can deliver real impact and profitability.
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