English
Japanese
Marketing Fundamentals
Summary
Explore core marketing principles, from understanding customer behavior to crafting impactful campaigns. This course introduces the 4Ps (Product, Price, Place, Promotion), market segmentation, branding, and digital marketing essentials. Learners discover how to analyze market trends, build marketing strategies, and evaluate ROI. Real-world examples and interactive assignments help solidify concepts and bridge theory to practice. Ideal for beginners or those transitioning into marketing roles, this course empowers professionals to connect with audiences, differentiate offerings, and create lasting value through compelling messaging and strategic positioning.
Description
In this course, students explore the foundational concepts of marketing and how they apply to real business scenarios. Beginning with the understanding of customer needs and market research, the course progresses into the study of the marketing mix — product, price, place, and promotion — and how these elements work together to create value. Learners examine branding strategies, customer segmentation, and the development of marketing plans tailored to target audiences. The course also introduces digital marketing trends, including content marketing, social media strategies, and influencer outreach. Emphasis is placed on consumer behavior and how psychological and cultural factors influence purchasing decisions. Case studies from various industries help learners connect theoretical concepts with practical execution. The course culminates in building a marketing strategy that includes analysis, positioning, and performance measurement. It is designed for professionals entering marketing roles, entrepreneurs aiming to promote their brand, or anyone interested in understanding how businesses attract, engage, and retain customers in competitive marketplaces.
Login to write a review Login
