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Marketing Fundamentals
Summary
Explore core marketing principles, from understanding customer behavior to crafting impactful campaigns. This course introduces the 4Ps (Product, Price, Place, Promotion), market segmentation, branding, and digital marketing essentials. Learners discover how to analyze market trends, build marketing strategies, and evaluate ROI. Real-world examples and interactive assignments help solidify concepts and bridge theory to practice. Ideal for beginners or those transitioning into marketing roles, this course empowers professionals to connect with audiences, differentiate offerings, and create lasting value through compelling messaging and strategic positioning.
Description
In this course, students explore the foundational concepts of marketing and how they apply to real business scenarios. Beginning with the understanding of customer needs and market research, the course progresses into the study of the marketing mix — product, price, place, and promotion — and how these elements work together to create value. Learners examine branding strategies, customer segmentation, and the development of marketing plans tailored to target audiences. The course also introduces digital marketing trends, including content marketing, social media strategies, and influencer outreach. Emphasis is placed on consumer behavior and how psychological and cultural factors influence purchasing decisions. Case studies from various industries help learners connect theoretical concepts with practical execution. The course culminates in building a marketing strategy that includes analysis, positioning, and performance measurement. It is designed for professionals entering marketing roles, entrepreneurs aiming to promote their brand, or anyone interested in understanding how businesses attract, engage, and retain customers in competitive marketplaces.
Student Feedback
Reviews
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Paul Baker
Comprehensive and well-structured. I appreciated the examples of successful marketing campaigns, which brought the concepts to life.
山口 陽子
この「マーケティング基礎」コースは、デジタルマーケティングの重要性を改めて認識させてくれました。SNSマーケティングやコンテンツマーケティングの基本的な考え方から、具体的な戦略まで学ぶことができ、非常に実践的でした。
Brenda Scott
Good foundational course for marketing. It covered all the basic concepts clearly and provided a good starting point for further learning.
高橋 直樹
「マーケティング基礎」は、マーケティングの全体像を理解するのに非常に役立ちました。特に、顧客セグメンテーションやポジショニング戦略についての説明が分かりやすく、自分の製品やサービスの市場での立ち位置を考える良いきっかけになりました。
George King
"Marketing Fundamentals" provided a comprehensive overview of the marketing landscape. I particularly enjoyed the deep dive into the 4 Ps of marketing and understanding target audiences. The practical exercises helped solidify the concepts, and I now have a solid framework for developing effective marketing strategies.