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Product Management Basics
Summary
Dive into the essentials of product management and understand how successful products are planned, developed, and launched. This course explores market research, user personas, feature prioritization, MVP development, and product lifecycle management. You'll learn how to align business goals with customer needs while collaborating across departments like engineering, design, and marketing. Practical frameworks and case studies help learners apply concepts in real scenarios. Whether you're aspiring to become a product manager or simply want to bring structured innovation to your team, this course provides the tools and mindset to succeed.
Description
In this course, students explore the essential roles and responsibilities of a product manager and how products are developed from concept to launch. The curriculum covers product lifecycle management, market research, customer personas, MVP development, feature prioritization, and product roadmap creation. Students learn how to work cross-functionally with teams in design, development, marketing, and sales to bring products to market. Agile and Scrum methodologies are introduced to help manage product workflows and iterate quickly based on user feedback. Emphasis is placed on aligning product features with user needs and business goals. Learners also examine how to collect and interpret customer data to inform development decisions and track product success metrics. Real product case studies provide insights into managing challenges such as scope creep, feature bloat, or poor market fit. This course is ideal for aspiring product managers, entrepreneurs, or professionals looking to build and deliver products that customers love.
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