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Product Management Basics
Summary
Dive into the essentials of product management and understand how successful products are planned, developed, and launched. This course explores market research, user personas, feature prioritization, MVP development, and product lifecycle management. You'll learn how to align business goals with customer needs while collaborating across departments like engineering, design, and marketing. Practical frameworks and case studies help learners apply concepts in real scenarios. Whether you're aspiring to become a product manager or simply want to bring structured innovation to your team, this course provides the tools and mindset to succeed.
Description
In this course, students explore the essential roles and responsibilities of a product manager and how products are developed from concept to launch. The curriculum covers product lifecycle management, market research, customer personas, MVP development, feature prioritization, and product roadmap creation. Students learn how to work cross-functionally with teams in design, development, marketing, and sales to bring products to market. Agile and Scrum methodologies are introduced to help manage product workflows and iterate quickly based on user feedback. Emphasis is placed on aligning product features with user needs and business goals. Learners also examine how to collect and interpret customer data to inform development decisions and track product success metrics. Real product case studies provide insights into managing challenges such as scope creep, feature bloat, or poor market fit. This course is ideal for aspiring product managers, entrepreneurs, or professionals looking to build and deliver products that customers love.
Student Feedback
Reviews
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Grace Turner
Covered the essentials of product management well. It gave me a better understanding of how products are developed and managed throughout their lifecycle.
山田 太郎
この「プロダクトマネジメントの基礎」コースは、MVP（最小実行可能製品）の考え方や、A/Bテストを通じた製品改善の重要性を教えてくれました。市場の変化に素早く対応するためのアジャイル開発についても学べ、非常に有意義でした。
David Lee
Good foundational course for product management. It provided a clear overview of the role and key responsibilities.
佐藤 雄大
「プロダクトマネジメントの基礎」は、製品開発の全体像を理解する上で非常に役立ちました。特に、顧客のニーズを特定し、それを製品の機能に落とし込むプロセスが詳細に説明されており、実践的な知識が多く得られました。
Chloe Wright
"Product Management Basics" was a fantastic introduction to a complex field. I now understand the entire product lifecycle, from ideation to launch and beyond. The insights on market research, user stories, and agile methodologies were particularly valuable. This course has given me a solid foundation to pursue a career in product management.