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Startup Metrics & KPIs
Summary
Track your startup's performance with precision using this course on key metrics and KPIs. Learn how to define, measure, and analyze metrics like CAC, LTV, churn, retention, and monthly recurring revenue. You’ll explore data dashboards, cohort analysis, and benchmarks to assess growth and identify bottlenecks. This course emphasizes the role of metrics in fundraising, strategy, and decision-making. Ideal for founders, product managers, and analysts, it equips you to manage by numbers, tell compelling data stories to investors, and optimize your business with clarity and confidence.
Description
This course helps entrepreneurs and product teams identify, track, and optimize the key performance indicators (KPIs) that matter most in a startup environment. It starts by explaining the difference between vanity metrics and actionable metrics, guiding learners on selecting indicators aligned with their goals. Students explore metrics across various business functions — such as marketing (CAC, CTR, ROI), sales (conversion rate, churn), product (engagement, retention), and finance (burn rate, runway). Emphasis is placed on using these metrics to make real-time decisions and pivot strategies. Learners also build basic dashboards using tools like Google Sheets or BI platforms and practice setting metric-driven OKRs (Objectives and Key Results). The course showcases how high-growth startups track metrics during different growth stages and how to benchmark results against industry standards. By the end, participants will have a customized KPI set and a reporting rhythm that fosters accountability, clarity, and strategic growth tracking within their teams or ventures.
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