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Startup Metrics & KPIs
Summary
Track your startup's performance with precision using this course on key metrics and KPIs. Learn how to define, measure, and analyze metrics like CAC, LTV, churn, retention, and monthly recurring revenue. You’ll explore data dashboards, cohort analysis, and benchmarks to assess growth and identify bottlenecks. This course emphasizes the role of metrics in fundraising, strategy, and decision-making. Ideal for founders, product managers, and analysts, it equips you to manage by numbers, tell compelling data stories to investors, and optimize your business with clarity and confidence.
Description
This course helps entrepreneurs and product teams identify, track, and optimize the key performance indicators (KPIs) that matter most in a startup environment. It starts by explaining the difference between vanity metrics and actionable metrics, guiding learners on selecting indicators aligned with their goals. Students explore metrics across various business functions — such as marketing (CAC, CTR, ROI), sales (conversion rate, churn), product (engagement, retention), and finance (burn rate, runway). Emphasis is placed on using these metrics to make real-time decisions and pivot strategies. Learners also build basic dashboards using tools like Google Sheets or BI platforms and practice setting metric-driven OKRs (Objectives and Key Results). The course showcases how high-growth startups track metrics during different growth stages and how to benchmark results against industry standards. By the end, participants will have a customized KPI set and a reporting rhythm that fosters accountability, clarity, and strategic growth tracking within their teams or ventures.
Student Feedback
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Sophia Wilson
Good overview of essential startup metrics. It helped clarify which numbers are truly important for monitoring performance.
山本 拓海
この「スタートアップの指標とKPI」コースは、ユーザーエンゲージメントを測定するための指標や、プロダクトの健全性を示すKPIなど、具体的なケーススタディを交えながら学ぶことができ、非常に分かりやすかったです。ダッシュボード作成のヒントも豊富でした。
Christopher Davis
Highly recommend for any startup founder. It provided a clear understanding of the key metrics to track for sustainable growth.
佐々木 隆
「スタートアップの指標とKPI」は、スタートアップが成長を測定し、意思決定を行う上で不可欠な指標を学ぶ上で非常に役立ちました。特に、CAC、LTV、MRRといった主要なKPIの計算方法と、その意味合いが明確に説明されており、実践的な知識が多く得られました。
Emily Brown
"Startup Metrics & KPIs" was a game-changer for how I track my business's health. I learned which metrics truly matter for different stages of a startup, from customer acquisition cost to churn rate and lifetime value. The ability to interpret these KPIs to make data-driven decisions has dramatically improved our strategic focus.